Overview

Northland Properties, the parent company behind Sandman Hotels, Sandman Signature Hotels, and Sutton Place Hotels, approached Canada Mats with a challenge: their properties were using an inconsistent mix of entrance matting products, resulting in varied performance, appearance, and branding across locations. They needed a unified, high-quality solution that could scale across multiple hotel brands while maintaining each brand’s identity and aesthetic standards.

Canada Mats worked closely with Northland’s marketing and construction teams to design a standardized matting program that delivers durability, safety, and cohesive visual branding across all new and existing properties.

The Challenge

With dozens of locations across Canada, Sandman Hotels had no uniform matting system. Individual properties sourced their own mats, leading to:

• Inconsistent branding and logo usage

• Irregular product quality

• Mats that didn’t align with brand positioning (especially between Sandman and Sandman Signature)

• Operational challenges for the construction team during new hotel builds

Northland Properties wanted a long-term solution that would modernize their entrances, improve guest experience, and reflect the quality of their hotel brands.

Our Solution

1. Unified Branding Through Custom Logo Mats

Canada Mats collaborated with Northland’s marketing department to establish standardized logo designs and color palettes for both:

• Sandman Hotels

• Sandman Signature Hotels (a more premium brand)

The selected product for both brands was Dura Nop Plus, chosen for its:

• Durable polypropylene fiber construction

• Excellent dirt and moisture absorption

• UV-stable, solution-dyed fibers that resist fading

• Heavy-duty edging for enhanced safety

• Professional, upscale appearance suitable for hospitality environments

Standardized pricing and specifications were put in place to simplify ordering across the entire hotel group.

2. Supporting New Construction Projects

Northland’s construction department—responsible for all new Sandman developments—also integrated Canada Mats products into their building standards.

Products chosen for new builds include:

• Dura Nop Plus (primary entrance matting)

• CM Dura Grid with carpet tiles for outdoor and semi-outdoor zones, including edged and recessed installations

• Viper 8925 for select locations requiring a deep black, high-end carpeted appearance

These solutions ensure superior traction, safety, and debris control across different functional areas.

3. Extending Solutions to Sutton Place Hotels

Northland Properties also owns Sutton Place Hotels, a luxury hotel chain known for refined design and elevated guest experience. After seeing the results at Sandman Signature locations, Sutton Place selected:

• Viper 8925 for premium black carpet-style matting

• Dura Nop Plus custom logo mats for branded entrances

These mats provide a polished look that aligns with Sutton Place’s upscale interior design standards.

Results

The standardized matting program has delivered widespread benefits:

• Consistent branding across multiple hotel chains

• Higher-performing entrance systems that capture dirt, moisture, and debris more effectively

• Improved guest experience through safer, cleaner entryways

• Streamlined procurement for both corporate and construction teams

• Durable, long-lasting materials suitable for the high foot traffic of hospitality environments

The program continues to expand as new hotels are built and existing locations upgrade their matting systems.

Conclusion

By partnering with Northland Properties, Canada Mats helped create a cohesive, reliable, and brand-forward matting program for Sandman Hotels, Sandman Signature, and Sutton Place Hotels. With consistent quality, enhanced performance, and reliable supply, Canada Mats now serves as a trusted partner supporting the hotel group’s long-term operational standards.