Vector logos are created using mathematical equations and are composed of lines, curves, and shapes. They are resolution-independent, meaning they can be scaled to any size without losing quality or clarity. This makes vector logos ideal for situations where scalability is important, such as for printing on various marketing materials or resizing for different digital platforms. They are also easily editable, allowing for easy modifications of colors, shapes, and other elements.
On the other hand, raster images, also known as bitmap images, are made up of a grid of pixels. Each pixel contains specific color information, and when combined, they form the complete image. Raster images have a fixed resolution determined by the number of pixels, so resizing them can result in a loss of quality or pixelation. Raster images are commonly used for photographs or complex images that require a high level of detail and color variation.
In summary, vector logos are ideal for situations that require scalability, easy editing, and clean lines, such as logos, icons, or illustrations. Raster images are better suited for detailed or photographic images where maintaining fine detail and color variations is crucial.